{"id":585,"date":"2013-07-16T12:08:33","date_gmt":"2013-07-16T12:08:33","guid":{"rendered":"http:\/\/www.venturamedicaltechnologies.com\/blog\/?p=162"},"modified":"2024-08-26T09:14:34","modified_gmt":"2024-08-26T09:14:34","slug":"we-invest-in-innovation","status":"publish","type":"post","link":"https:\/\/venturamedicaltechnologies.com\/es\/we-invest-in-innovation\/","title":{"rendered":"Invertimos en innovaci\u00f3n"},"content":{"rendered":"<p style=\"text-align: justify\">El 8 de mayo se llev\u00f3 a cabo el evento cient\u00edfico-t\u00e9cnico sobre \u201c<strong>Innovaci\u00f3n para el crecimiento<\/strong>\u201c, impulsado por la Sociedad Espa\u00f1ola de Qu\u00edmicos Cosm\u00e9ticos, y en el que particip\u00f3 la Dra. Lourdes Camp, gerente de Ventura Medical Technologies, exponiendo la apuesta de la compa\u00f1\u00eda por la innovaci\u00f3n.<\/p>\n<p style=\"text-align: justify\">La jornada comenz\u00f3 con especial \u00e9nfasis en la definici\u00f3n de Schumpeter (1934) del t\u00e9rmino innovaci\u00f3n:<\/p>\n<p style=\"text-align: justify\">\u201c<em>La introducci\u00f3n en el mercado de un nuevo producto o proceso, que aporta elementos diferentes a los existentes hasta el momento, la apertura de un nuevo mercado en un pa\u00eds o regi\u00f3n o el descubrimiento de una nueva fuente de suministro de materias primas o productos intermedios.<\/em>\u201c.<\/p>\n<p style=\"text-align: justify\">Carles G\u00f3mara, Business Innovation Manager \u2013 ACC10, manifest\u00f3 la importancia de la innovaci\u00f3n en el sector industrial para ser competitivos y diferenciarse. Aida L\u00f3pez, Senior Consultant Financing Innovation \u2013 ALMA CG, tambi\u00e9n mencion\u00f3 que la innovaci\u00f3n y la sostenibilidad son factores clave para superar la situaci\u00f3n financiera actual. A estas directrices se sum\u00f3 David Soulsby, Global Head of Product Development &amp; Innovation en TNS, quien afirm\u00f3 que la innovaci\u00f3n siempre va de la mano del fracaso, porque \u00e9ste forma parte del proceso de creaci\u00f3n y por tanto es importante aceptarlo y aprender de \u00e9l para mejorar el pr\u00f3ximo producto y evitar cometer los mismos errores.<\/p>\n<p style=\"text-align: justify\">En el comunicado de prensa sobre el evento se public\u00f3 que \u201c<em>La innovaci\u00f3n debe servir para dar respuesta a los retos y oportunidades que presenta el mercado para abordar nuevos segmentos, mercados o clientes en l\u00ednea con estrategias definidas para crear m\u00e1s valor en la empresa. La innovaci\u00f3n est\u00e1 moldeando cada vez m\u00e1s el crecimiento sostenible de las empresas, que invierten en innovaci\u00f3n porque representa la mejor oportunidad para aumentar la cuota de mercado, reducir los costes de producci\u00f3n y aumentar las ganancias. En general, para que las innovaciones tengan \u00e9xito, deben ser el resultado de un liderazgo eficaz, deben servir a objetivos espec\u00edficos y deben implementarse mediante la creaci\u00f3n y gesti\u00f3n del conocimiento.<\/em>\u201c.<\/p>","protected":false},"excerpt":{"rendered":"<p>On 8th of May took place the scientific-technical event about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We invest in innovation - Ventura Medical Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/venturamedicaltechnologies.com\/es\/we-invest-in-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We invest in innovation - 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